MEET APRIL
CORE SKILLS & EXPERIENCE
Executive Operations & Leadership
Executive Operations Support- CEO, COO, SVP of Sales & Operations
Trusted Resource in Complex, High-Change Environments
Organizational Leadership Across Corporate, Field, Partner, and Frontline Teams
Strategic Planning & Execution
Cross-functional Leadership
Organizational Development
Team Building- Grew department from headcount of two to twelve
DISC Personality Profile Tools
Change Management & Organizational Transition
Decision Support, Prioritization, and Execution Reporting
Translation of Executive Vision into Executable Plans & Processes
Contract Review, Governance, & Legal Compliance
Presentation Creation
Strategic Plan & Roadmap, Project Proposals, Performance Reviews, Investment Requests, Executive Briefs, Board Presentations
PMO & Project Management
Enterprise Project & Program Management – Ownership of Large-scale, Cross-functional Programs from Planning through Execution
PMO Foundation Design, Launch, & Enterprise Adoption – Governance Models, Operating Cadence, & Executive Communication
End-to-end Program Ownership Across Multiple Concurrent Workstreams
RACI Development & Accountability Frameworks to Clarify Ownership, Decision Rights, & Escalation Paths
Risk Identification, Mitigation, Escalation, & Decision Support
Operational Readiness, Field Enablement, & Enterprise Rollout Execution
Budget Oversight, Resource Planning, & Cross-functional Coordination
Governance, Cadence, Milestone Tracking, & Execution Accountability
Project Management Ownership of M&A Processes, Integration Workflows, & Post-close Execution
Contracts, Legal Review, & Compliance Collaboration
End-to-end Ownership of New Product Launches
Internal & External Partner Alignment for Rollout to Corporate Teams, Field Leadership, Frontline Employees, & Customers
Communication & Organizational Alignment
Company-wide Internal Communication Strategy & Execution
Executive Messaging Development & Translation to Field Leadership & Frontline Teams
Primary Liaison Between Corporate Leadership, Field Leadership, & Frontline Employees
Frontline Communication & Change Adoption During Growth, Transformation, & Operational Change
Cross-department Coordination Across Operations, Sales, Marketing, IT, Finance, HR, Loss Prevention, Training, Recruiting, Legal, etc.
Vendor & Partner Communication to Ensure Alignment, Readiness, & Execution Consistency
Operations, Business & Program Management & Enterprise Reporting
Enterprise Operations Leadership Across Multi-site, Distributed Organizations- 1,800+ locations and 5,000+ employees during periods of rapid growth, restructuring, and acquisition
Spring Mobile (AT&T & Cricket), Simply Mac, Gadget Guard, GameStop Tech Brands
Budget & Financial Planning, Multi-million Dollar P&L Ownership, Enterprise Budget Oversight, Office Expense Management, SG&A Control, & Financial Reporting
Store & Field Operations Leadership and Support
Operational Scaling, Growth, & Post-Acquisition Integration
Process Design, SOP Development, & Execution Playbooks
Account Management- Vendor & Partner Management
AT&T, Apple, Samsung, LG, Tessco, Ventev, Case-Mate, VoiceComm, and many more
Apple Masters- Lead Partnership with Apple to launch first Apple Masters Advocate Program
Payroll Coordination, Incentive Program Administration, & Compensation Alignment
Partnered with the VP of IT on all Technology Trials, Testing, Rollouts, and Training
Owned Sales Reporting Personally & Built Reporting Team
Daily Sales Summary, Employee Summary, KPI Graphs & Annual Tracking, Employee Incentives Tracking & Payroll Reporting, Accessory Reporting, and many more
RQ Metrics- POS Reporting & BI
Sales Incentive Planning, Tracking, Validation, & Payout Reporting
Payroll & Incentive Reporting in Partnership with Finance, HR, & Legal Teams
Enterprise Performance Tracking, KPI Development, & BI Reporting
Reporting Cadence, Metrics Frameworks, & Performance Visibility
Operational Planning, Budget Oversight, Financial Reporting, & P&L Support
Event Planning & Launch Execution
Enterprise Event Planning & Execution Across 10+ Years Supporting Large, Distributed Organizations
Annual Holiday Launch Planning & Execution Across 1,800+ Retail Locations, Including Product Launches, Promotions, Staffing Readiness, Incentives, & Field Communications
Multi-year Planning & Execution of National Basketball Tournament (March Madness) Programs, Including Vendor Coordination, Promotional Rollouts, Incentive Alignment, Real-time Field Communication, & Travel
End-to-end Ownership of High-visibility Company-wide Launches, Translating Executive Strategy into Actionable Plans for Field Leadership & Frontline Employees
Vendor & Partner Coordination for Event-related Programs, Promotions, Inventory Readiness, & Incentive Execution
Frontline Communication & Change Adoption During Peak-volume Periods & Time-sensitive Initiatives
Post-event Reporting, Performance Analysis, & Executive Recaps to Inform Future Planning & Optimization
TECH STACK- TECHNOLOGY, TOOLS & SYSTEMS
Enterprise Project, Program, & Work Management Platforms
Monday.com, Asana, Wrike, ClickUp, Notion, Trello, & comparable enterprise tools
(Implementation, configuration, optimization, adoption, & training)
Business Intelligence, Reporting, & Analytics
BI Reporting Platforms, KPI Dashboards, POS Reporting, & Executive Scorecards
RQ Metrics & Enterprise Sales / Operations Reporting Tools
Advanced Data Analysis & Financial Modeling
Microsoft Excel (Advanced) – Pivot Tables, Advanced Formulas, Forecasting, & Incentive Modeling
Productivity, Collaboration, & Enterprise Platforms
Google Workspace (Advanced Enterprise-level Experience)
Microsoft Office / Office 365 (Advanced)
AI, Automation & Emerging Technology
AI Integration & Workflow Enablement, Including ChatGPT
Process Automation, Documentation Acceleration, & Executive Support Use Cases
Design, Communication & Enablement Tools
Canva (Advanced) – Executive Presentations, Training Materials, & Field Communications
Adobe Illustrator – Brand Assets, Visual Standards, & Marketing Support
Web, Digital & Platform Development
Website Creation, Content Management Systems, & Front-end Development
User-focused Design, Content Structuring, & Performance Optimization
EDUCATION
Weber State University
Bachelor of Science — Professional Sales (Business)
University of Utah
Advanced Project Management Certificate
Fashion Institute of Technology (FIT)
Certificate — Image Consulting
PRESIDENT’S CLUB
2009, 2010, 2011, 2016, 2017
ORGAZINATIONS & CREATIVE
Leadership Facilitator
Amara Productions • 2017 - Present
Women of Tech Brands
Finance Officer • 2018 - 2019
Word Fuel
Artist & Creator
StyleMe by April
Home & Wardrobe • Image Consultant • 2017 - Present
What I do for fun…
Outside of work, I’m a creative at heart and deeply connected to the outdoors.
I’m an artist and a nature enthusiast who recharges through active time outside—whether that’s hiking, camping, kayaking, mountain biking, or snowshoeing. Time outdoors gives me perspective, clarity, and energy, and it’s often where my best thinking happens.
Creatively, I enjoy photography, calligraphy, writing, and painting, along with interior design and home organization. These creative practices mirror how I approach my work: bringing structure, intention, and a strong sense of aesthetics to both systems and spaces. Yoga is also a regular part of my routine, grounding my leadership style in balance, focus, and presence.
